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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Traffic index potential for URLs, which shows the possible traffic that can be generated to a page as it rises up the search rankings for targeted keywords. The "Page Cockpit" collects page-level search performance metrics like analysis of traffic...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  3. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    Facebook and Twitter pages are treated like any other pages in our web index so if something occurs on Twitter or occurs on Facebook and we're able to crawl it, then we can return that in our search results.

  4. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    So while Rap Genius was exposed and forced to clean up their act in order to get back in Google index, their next priority seemed to focus on whatever they could do to ensure they could get their competitors scrutinized and penalized for...

  5. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    What does it take to power a social search index with over a trillion total posts and hundreds of terabytes of data? Their search engine, Unicorn, is an inverted index framework with capabilities including index building and data retrieval; raw...