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  1. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Several free tools also will create Schema.org code for your specific needs, including the Microdata Generator or the WordPress Schema Creator by Raven plugin. It won't get you a rich snippet, but it makes it absolutely clear which Google+ page is...

  2. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    In its simplest form, Besthoff said that in any given scenario, InboundWriter's functionality shows the content creator what their constraints and opportunities are for any given topic. InboundWriter released research findings in September that...

  3. How to Write Great Content: Because Awesome Content Won't Write Itself...

    By using simple tools, content creators (and even content creator wannabes) can decipher exactly what customers are searching for, how often they're searching for it and the specific phrases they're using to look for the information.

  4. YouTube Unveils New Look to Increase Channel Views, Subscriptions

    All the video information and engagement are consolidated below the video player, helping a creator’s video take center stage on the viewing page. If you're a video marketer or YouTube creator, then you can learn more about these updates on the...

  5. Structured Data First Steps: Adding Schema Location Markup to Your Website

    Schema-Creator.org will also add line breaks to the code that will make your address look "unnatural" on a page. If you'd like to add markup around your phone number, use a different tool, as right now Schema-Creator.org doesn’t have a line item...

  6. Google, Microsoft Pitch HTTP Overhaul Options for Speedier Web

    Tim Berners-Lee was the creator of HTTP for the World Wide Web more than 20 years ago. SPDY co-creator Mike Belshe noted that the Microsoft and Google proposals are almost the same. Though encryption is from a browser to web server and back that...

  7. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Many notable opponents have spoken out publicly, though there are a few the U.S.government may wish to pay particular attention to: the engineers who created the Internet, including TCP/IP co-creator Vint Cerf, Jim Gettys, editor of the HTTP/1.1...

  8. How Advanced Marketers Will Use Facebook in 2012

    Depending on your role in the company (media buyer, content creator, channel partner/affiliate manager, etc.this kind of data ideally improves how and where you spend your time and money. All of this activity can take place on any web page...