Rewriting an article three different ways and posting in three different locations (internal blog, external byline article, and web page) For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart...
This segment doesn't remove blog traffic, but it does remove folks who landed on your blog (defined as "/blog/" here – modify as required for your blog) and only looked at one page. People who viewed a brand page, but didn't visit your blog
Be sure to insert Pin It buttons throughout your website, on your blog, Facebook page, Twitter feed, and display ads. Use image tagging tools such as those from startup Stipple that automate the tagging of images as they travel throughout the web.
A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of conversion (i.e.your website and your blog. With Google+, you can have a business page as well.
If your needs are on the lower side of any of the 12 factors discussed in this article, you may be fine with a free web design or blog template. Disciplines That Can Make or Break Your Next Web Design
This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for driving traffic and link acquisition, as opposed to direct leads. Document the number and percentage of times visitors to...
A tool could be a web property or a page tied to a promotion. Whether you require someone to blog about an experience they had to be entered into a contest or require someone to share a link via social media, you want to make sure you've acquired a...
Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? If people don’t know we exist, they won’t ever see our blog or articles or social media, no matter how great they are.
If you write a blog post, you’ve got something to say, you’re not just creating words and synonyms. Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more...
CMS and Blog Platform The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. At minimum, you'll need to catalog by ID, URL...
Webmaster Central Blog If you haven't already, subscribe to Google's Webmaster Central blog. Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and...
Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. Google: Disavow Links Even If Removed As A Best...
Imagine how many forum posts, blog posts, and interactions with others you've had over the years. If all your different presences on the web could be considered spokes, Google+ became the hub. There are even those that claim that every page you've...
Prepare for Product Ads Coming in Q3 2013 – Bing Ads Developer Blog and ForumProduct Ads are in testing now and, when rolled out this summer to U.S.advertisers, will include image, price, description, and merchant information.
In other words, links that aren't spammy and available just for the taking (no more blog comments, web 2.0 microsites, article directories, etc). If you recognize industry leaders in your blog posts, you will get links back from those leaders...
For example, would you spend 2 hours of a marketing person's time and $200 in expenses writing an article for Nameless Blog 23 just because they let you put that rich anchor text link in the article? This relates to the infographics and badge...
Build page-level, and competitive web SEO intelligence within the CMS experience. Yoast’s WordPress plugins also provide some basic help optimizing your content as you're writing for your blog. Bad meta tags, keyword and dynamic URL issues...
An alternative answer is: more keyword discovery is required to understand if there are opportunities to optimize the web page that Keyword 2 is positioned for. Perhaps it’s a focused case study, with supporting blog content, video, whitepaper or a...
Showcase the fact you have a blog to users who may have entered into the site from a category or product page, so they have the options to explore more content and stay connected to your brand. For each level of web page, create a guideline...
Every day we all see, hear or think of things we need to remember," Google said in a blog post. Google surprised nobody yesterday with the unveiling of its Keep note-taking service, which is available for Android and on the web.
