As a publisher, it's important to learn the lessons that Panda taught us, and what it means for our web publishing strategies. The point of the above outline is to show that the site owner went through a lot of effort to differentiate the pages...
This report was designed by Peter van Klinken as part of a contest held by Avinash Kaushik and won him a signed copy of Kaushik's excellent "Web Analytics 2.0" book. Clicking on any URL shown to view that page's source (i.e.
I have tested this once by purchasing a premium theme and then downloading one on the web offered for free. This rule doesn't have to apply to free themes in the WordPress directory that have already satisfied the trust mentioned above – I am...
For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. What's the most important thing you look for on a XXXX company's home page? You don't want a commercial-based page ranking for...
Inbound links and citations / mentions for the target web page and the domain ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget.
Whatever you do, put your site in its own little isolated web corner, so Google can't see any other sites with it. Site appears to be cloaking (displaying different content to human users than is shown to search engines) or redirecting users to a...
All in all, setting up flexible bid strategies is an awkward, laborious process in the web interface. Target Search Page Location: This strategy will adjust bids to help you achieve a desired average position.
Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top ranked and indexed sites on the web. You're also creating that one‐to‐one relationship where the ad copy, the keyword, and the landing page are all in...
Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. Authorship is an important social signal because it allows Google to attach those signals...
Consumers have changed the way they navigate the web along their customer journey. The test revealed a 200 percent increase in conversions when we had both paid and organic listings on the page. Many paid search marketers often go about their...
For example, we've seen a couple sites that had millions of pages that had manual web spam action taken on just a very small number of pages, or in one case, just one page. There are many cases where webmasters know they have manual web spam action...
In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have an impact on the rankings of mobile sites, Cutts announced at the SMX Advanced conference.
Does your web team use APIs to interact with Google Analytics? Testing Without Redirects: When performing A/B tests with Content Experiments, the snippet of code you place on your "A" page redirects users to the "B" page.
Start With Pinterest Web Analytics Pinterest announced the launch of Pinterest Web Analytics in March. Here's a link to a custom report that you can install to your analytics account (make sure you're logged into your Analytics account or this link...
Google isn't interested in a micro approach to fixing the web link by link and site by site. Like spam reports, I believe the Link Disavow files go directly to Google's web spam team which is charged with developing scalable solutions.
Islands has been designed to provide a new level of user experience, responding to web searches with solutions rather than just information,” Yandex said in a statement. As such, it will speed up the link between searches and services, minimizing...
The approach I'm providing is meant to reveal which links have been removed from pages that still remain on the web. In other words, the webmasters are removing the links and keeping the page active. I use it for a number of important tasks related...
The Trusted Stores program allows retailers to display a badge on their site once they meet criteria from Google on areas such as delivery times and customer service, in order to give web users confidence they are a reputable merchant.
Pillars of a Successful Modern Web Design Free Design Template or Pro Web Design? For each page on your website, ask yourself the following questions What is the purpose of this page? Incorporate navigation in both the header and the footer, so...
He also does a lot of work and writing around schema.org and the semantic web. You can accomplish the breadcrumb markup by hand coding your page templates as shown above, or using a plugin for WordPress, Drupal or Joomla that handles this for you.
