Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). Search engines seek to rank the most relevant results and...
Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links. Making your site crawlable, including the right words on your pages, creating compelling content (and marketing it), improving your titles and...
Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. Look at what content is populating the web and find a way to take the unexpected, 180‐degree approach to make your content stand out.
Also, any system that you choose needs to be configured so that it doesn't prevent you from doing the things you need to do: send and receive email, use the web, share documents, back up and restore files at remote locations, and many others.
Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus. Search has moved beyond just finding keywords, but it still doesn’t read all...
At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition? We can now map that need state to web pages, keyword ads, display ads, and more.
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. There are too many web technologies and emerging standards that need evaluation from an SEO perspective.
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be written with HTML and CSS, but rather Objective C, Java or some other higher-end coding languages.That said, there's a way to "cheat" this by using...
Last year, Google published the findings of a study of the speed on the web. This year, Google has updated that study and has determined the web is getting faster. However, the average size of web pages has increased by 56 percent since last year.
The title of the app determines the URL and title tag of the web page the app is hosted on. The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page.
If all your different presences on the web could be considered spokes, Google+ became the hub. As Matt Cutts cited at SES San Francisco last year, if you're looking for poison control in an emergency, it makes sense that Google immediately provides...
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. If my web host has a lot of spammy clients, will that influence my site...
In other words, links that aren't spammy and available just for the taking (no more blog comments, web 2.0 microsites, article directories, etc). As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can...
These pieces of your web page have become the standard starting points for conversion testing, but what about the elements on your site that are adversely affecting conversion that you are unaware of?
Show them you can start with 50% or maybe even 25 percent of your overall web traffic. If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out...
Most importantly, how can SEO help your web presence become more profitable? Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
Concept sketches can be instrumental when we communicate aspects of a web page to our design and development team. Are you surrounded by web developers and graphic designers in your office every day? Now we have to be able to communicate the...
There was a lot of buzz about the comments he made on infographics and boilerplate content on web sites, but nothing on this comment, which I thought was the most telling statement in the entire interview.
