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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    There’s nothing like hitting a Web page for the first time and immediately seeing a video trigger with audio. Supplementary content (used by Google in its Quality Rater Guidelines) is any additional content on your Web pages that’s not the core...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Unless a hotel booking engine website has a stronger brand value than that of major...

  3. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. The problem of duplicate content arises when there is more than one version of a page indexed by the...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? Or will HTML5 continue to develop to the point where there is no difference between a native app experience and a traditional Web page...

  5. Native Advertising for Small Business: The Missing Link?

    Basically, Main Street businesses have faith that if they just put something out there on the Web, visitors and rankings will come. Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by...

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as Apple, Google, and Amazon, responsive is, of course, a no-brainer.

  7. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The report reiterated that "while missing Meta descriptions and click depth warnings may not directly affect page load times, large page size warnings do, and of the RWD [responsive Web design] serving sites tested, 50 percent showed errors of...

  8. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. The snippets work by extracting information from data tables on a Web page and pairing...