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  1. How to Make Your Keywords Fit Your Marketing Messaging

    For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. What's the most important thing you look for on a XXXX company's home page? You don't want a commercial-based page ranking for...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. Authorship is an important social signal because it allows Google to attach those signals...

  3. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Consumers have changed the way they navigate the web along their customer journey. The test revealed a 200 percent increase in conversions when we had both paid and organic listings on the page. Many paid search marketers often go about their...

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Start With Pinterest Web Analytics Pinterest announced the launch of Pinterest Web Analytics in March. Here's a link to a custom report that you can install to your analytics account (make sure you're logged into your Analytics account or this link...

  5. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    The approach I'm providing is meant to reveal which links have been removed from pages that still remain on the web. In other words, the webmasters are removing the links and keeping the page active. I use it for a number of important tasks related...