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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. Look at what content is populating the web and find a way to take the unexpected, 180‐degree approach to make your content stand out.

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    Also, any system that you choose needs to be configured so that it doesn't prevent you from doing the things you need to do: send and receive email, use the web, share documents, back up and restore files at remote locations, and many others.

  3. Top Google Website Optimization Resources

    Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  5. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    The title of the app determines the URL and title tag of the web page the app is hosted on. The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page.

  6. 4 Steps to Take After a Google Manual Penalty is Removed

    In other words, links that aren't spammy and available just for the taking (no more blog comments, web 2.0 microsites, article directories, etc). As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can...

  7. Landing Page Optimization: How to Identify Testing Opportunities

    Show them you can start with 50% or maybe even 25 percent of your overall web traffic. If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out...