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  1. Google Adjusts Standards for Newsworthy Material

    Over the past few days there have been many surprising headlines popping up in the "In the News" area of search results. More important, though, is the source of these headlines: Reddit, as well as additional nontraditional "news" sources, have...

  2. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Many of us are already familiar with their addictively clickable headlines and penchant for serving up other catnip of the interwebs, but the brand is also expanding into more mainstream news coverage to provide users with their daily diet of...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. Tagging itself as a media company for the social age, BuzzFeed is one of today...

  4. Facebook Mobile Ads a Hit for Investors, But What About Marketers?

    Don’t confuse headlines screaming, “They Work! The click-through rate for mobile ads amounted to 0.79%, compared to the 0.148% average across all five placements studied: mobile, desktop news-feed only, desktop only (comprised mainly of right-rail...