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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will our location information be sent to GPS and car navigation sites? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Performing well in local search depends on many different tactics, so finding a...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Provide visual cues for ease of navigation: Make sure important information is placed above the fold, and the shopping cart is easily accessible. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Website owners should understand relationships among entities and create a global, local, and contextual navigation system that makes sense to users and technology. Information architects are often needed to create a large blog's user-friendly...

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...

  5. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    If you fire up Google Analytics and check the real time reporting, you'll see a link labeled "Events" in the left-side navigation. Enter your web property ID (UA-XXXXX-X). But what if you have a large and complex site that requires a number of...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment is set up to capture landing pages containing the word "blog," so feel free to change it accordingly if your blog has as different article navigation structure. It is amazing in this segment to see how the behavior of visitors changes...

  7. Top Online Retailers Lag in Mobile Experience [Study]

    In its report, The Search Agency gave some best practice tips for online retailers regarding their site format and navigation: Of those sites examined, only one out of 100 employed responsive web design (Carters.com), while others with a mobile...