If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. We've tapped into some of the web's finest web analytics professionals to...
It’s common for PPC managers to use site search data for search query mining. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns. By intelligently analyzing advanced web analytics data, you can glean new...
I have come to love data and its role in guiding a company’s search marketing program, but data mining can also suck away valuable time. Because both search and web editorial was under my previous purview the replacement also had to have a firm...
Mining social media conversations can be a great source to find new ideas for creating content. Simply enter any keyword and it will show you the conversations across the web, along with sentiment analysis, and related keywords.
Raghaven's research interests focused on search technologies, with particular interests in text, web mining, and algorithm design. Yahoo's woes continue after it confirmed it will lose the head of its labs unit, Prabhakar Raghavan, to Google.
Of course, 10 years later my personal library has grown to include a very large section of information retrieval and data mining texts as more and more become available. And to this day, I still firmly believe that a basic understanding of the...
It also has well-documented capabilities in data mining site visitors and customer data to match products to visitors – best typified by it’s “People who bought…” feature. Produce Kindle-only content using Yahoo’s capabilities, tailored to specific...
Monitoring the conversation in Turntable.FM’s chat reels (and mining its data) would provide invaluable insights to all of the aforementioned stakeholders, whether the objective is to sell product, build a brand, or simply deliver a better...
He says it should be something that implies action on the part of the user, but he prides himself on mining even the most boring and the most seemingly insignificant ones. Mining the Right Keyword Mix for Successful SEM Campaigns
In the future, by augmenting this process to include mining of not just search query data, but also social media data, pages will be able to optimize themselves for SEO. Pages must become smarter, and they must use real time data mining automation...
This has become an essential data mining tool for me and has been great for client relations, starting conversations, understanding sales prospects, and much more. Rather than searching for information scattered around the web, you can save time...
Mining patterns in search data with Google Correlate - Official Google BlogNew Google Labs project is like Google Trends, but in reverse. YWA Version 10.1 Has Been Released - Yahoo Web AnalyticsYahoo rolls out new reporting interface, improved...
Harry Shum, Microsoft VP of Search Product Development, is presenting a keynote address at the Fourth ACM International Conference on Web Search and Data Mining in Hong Kong, where he will discuss the role of personal search history as a factor in...
Harry Shum, Microsoft VP of Search Product Development, is presenting a keynote address at the Fourth ACM International Conference on Web Search and Data Mining in Hong Kong Friday, where he will discuss the role of personal search history as a...
Every day there are new data grabs, new data mining tools, and new ways they try to convince you to give them more information. Now companies force their view of the web on the user, wait out the complaints about the change, and know that if they...
Whether through data mining, app bills, intrusive advertising, or something we have not thought of yet, in the end you will be giving up your data for their advancement and that advancement will be, in my opinion, monetary.
While we're mining the SES Advisory Board for unsung heroes, let's add Jon Myers and John Marshall. Driving Traffic to Your Company's Web Site (IBM Press, 2nd Edition). This prompted Brent to post the following comment: "Interesting list, but I...
Demographic Mining With the rise of social media (walled gardens) and more advanced and complex web sites (semi-automated), PageRank as a method to 'count votes' has been devalued. A link equity passing URL shortener to use in social networks would...
Facial recognition and social mining are also interesting AR developments, but the idea is a little scary and opens up a can of worms where privacy is concerned. Augmented Reality (AR) is emerging as a really hot topic and there is huge opportunity...
Yahoo Labs "focuses on the scientific areas of information retrieval, machine learning, data and text mining, and natural language processing," Yahoo said in the blog post. We have a pretty active technology and science effort in trying to...
