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Web Mining

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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. We've tapped into some of the web's finest web analytics professionals to...

  2. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Once an index is built, users can start mining email addresses, phone number and other keywords straight from search result pages. His hope is that anyone, regardless of technical background, can be involved in data mining and learning through...

  3. Local Keyword Research: 3 Ways to Use Google

    The tools available for mining and identifying these keywords are extensive, but often the best place to start is at the search engines themselves. Note: Because this is customized based on history and a user's account, you will want to log out and...

  4. Using Web Analytics for PPC Optimization: Advanced Techniques

    It’s common for PPC managers to use site search data for search query mining. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns. By intelligently analyzing advanced web analytics data, you can glean new...

  5. Smarter Marketing and the Weak Link In Its Success

    In the future, by augmenting this process to include mining of not just search query data, but also social media data, pages will be able to optimize themselves for SEO. Pages must become smarter, and they must use real time data mining automation...