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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it in aggregate to develop complementary metrics around task completion. Finally, ask them where they would go to validate that the company...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    In 2014, new SEO reporting requires a shift to measuring real (not estimated) business metrics at a page level. We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level...

  6. Twitter Speak From @ to Z – Terms & Definitions

    It offers tracking metrics to help you know how many people are clicking your link. You can sign-up for a free bit.ly account so that all of your tweets and their metrics are in one spot. This glossary contains all the key Twitter terms and...

  7. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Page views, events, goal completions, and other metrics are hit-level metrics. Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc.the type of metrics that allow you to look at multi-visit and multi...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    SEO in the Boardroom: Leveraging Relevant Metrics Focus on different SEO metrics, such as deep-linking page visits, to understand what content is optimized and appealing to searchers. We will continue to leverage other search engine-provided data...

  9. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The emphasis of metrics over the entire data set of audience, behaviors, and conversions was framed in the discussion of campaigns. This includes generic organic search data, social media and other traffic insights.