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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Five of the top five media companies. Each of these users necessitated a different web experience. The word and the concept are nothing new, but understanding how integration is actually manifesting into tangible ways of marketing is new to many.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Call them whatever your want – Content Champion, Inbound Marketing Strategist, Earned Media Manager – whatever – but put them in place and hold them accountable. As noted above, empower some or all of your employees and make them a PR/social media...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. Updating your site with new content isn't enough to successfully...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review websites or social media). Identify custom data that might need to be captured in addition to what GA tracks out-of-the...