Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). There has always been word of mouth marketing.
So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be written with HTML and CSS, but rather Objective C, Java or some other higher-end coding languages.That said, there's a way to "cheat" this by using...
Best of the Web, a directory of all the content on the web, turns 19 on April 20. We built BOTW UK to bring our web directory services to users and site owners in the UK. SEW: Can you just sum up briefly what Best of the Web is, for those who might...
In other words, links that aren't spammy and available just for the taking (no more blog comments, web 2.0 microsites, article directories, etc). As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can...
Show them you can start with 50% or maybe even 25 percent of your overall web traffic. You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising...
There was a lot of buzz about the comments he made on infographics and boilerplate content on web sites, but nothing on this comment, which I thought was the most telling statement in the entire interview.
It takes an enormous amount of data to analyze and act on web-wide consumer behavior, alternative consumer product descriptors, and search optimization best practices. In today’s marketing world where resources are limited and giants like Amazon...
An alternative answer is: more keyword discovery is required to understand if there are opportunities to optimize the web page that Keyword 2 is positioned for. Uncover the new, non-branded keywords that are driving organic search traffic and...
Google is growing market share and vowing to implement more changes aimed at reducing web spam and manipulative linking. Like PPC, social media is an important part of a diversified marketing strategy.
Despite the facts, “organic search remains the most under-funded activity in web marketing”, said Besmertnik. Yet, it remains among of the lowest funding priorities when it comes to the website or marketing budget.
The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. Michael said that for ESPN users, it’s about 50/50 usage for web vs.mobile app.
However, most SEO professionals live on the web, where distractions are myriad and something new crops up almost every minute. In today’s tough economy, SEO professionals who constantly try to boost their productivity are going to go far.
Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. A MAC address can be identified across applications and mobile web, allowing for accurate tracking of install events.
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and...
Search should be about completing tasks faster, and Bing's unique blend of visuals, social signals and web-sourced data brings together an ideal mix that searchers are very responsive to. How it brought together the best from Europe and North...
I started my career in web development and web application development, and I’m glad I did. Most web pages use JavaScript for one reason or another. At a minimum, learn the basics of web development. And that includes people on the marketing team...
I am not going to dig into that the entirety of that argument today, other than to note that in my recent interview with Bing's Stefan Weitz that Weitz pretty resoundingly shut down the notion that Bing uses Facebook Likes and shares as a web...
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
Developers building apps for Android, iOS, or the web can now add a feature enabling users to sign in to apps outside of Google with their existing credentials, simplifying sign-in for users. Between using Google+, Gmail, YouTube, and Google Docs...
Use of social signals is captured and can be measured, especially when applying Google’s Social Web Tracking (ga.js) is applied to social sharing buttons: One of the most compelling reasons is because their marketing team, agency and/or consultants...
