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  1. 10 Shocking Facts About Content Marketing Today

    Every day, more than 27 million pieces of content are shared on the Web. This statistic highlights one key factor that anyone who uses the Web can't ignore – people love blogs. Every year, more channels of communication open up for marketing teams...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. GWT doesn't differentiate in Web presence data. That means if your image is ranking No.the data doesn't mean that your Web...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics.