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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Earlier this year Durex decided to offer a new service where their condoms would be sent directly to couples in need in cities across the world, either on the web or using an app. Their marketing team decided that the best way to kick this campaign...

  2. How to Make Your Keywords Fit Your Marketing Messaging

    For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging.

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing...

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and improve discoverability on the web. It is heading in a direction where these “dozens of signals” no longer impact some precise query...

  5. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the...

  6. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Start With Pinterest Web Analytics Pinterest announced the launch of Pinterest Web Analytics in March. Here's a link to a custom report that you can install to your analytics account (make sure you're logged into your Analytics account or this link...

  7. Marketing Automation & Search – 3 Strategies for Mutual Success

    For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart a piece of the whitepaper and turn it into a blog post, web page or PR piece. Rewriting an article three different ways and posting in...