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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. As we're coming up on the one-year anniversary of Google enhanced...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Good UX designers have backgrounds in many disciplines, and though most wannabe UX designers do come from graphic design and Web development, that's not to say that designers from those disciplines can't become good UX designers.

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  4. Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

    Optimize Your Content: To make your content more searchable, be sure to use appropriate meta titles, descriptions, and keywords in your web content. Knowing exactly how your customers are finding you online is a key part of any successful online...

  5. 10 Shocking Facts About Content Marketing Today

    Every day, more than 27 million pieces of content are shared on the Web. This statistic highlights one key factor that anyone who uses the Web can't ignore – people love blogs. Every year, more channels of communication open up for marketing teams...

  6. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.

  7. Content Conundrum: The Vanity vs. Performance Dilemma

    In stark contrast, I've seen some of best content on the Web receive less shares but serve a real purpose. Every day millions of pieces on content are produced on the Web. It's the modern-day content marketing dilemma – subjective vanity versus...