As a publisher, it's important to learn the lessons that Panda taught us, and what it means for our web publishing strategies. The point of the above outline is to show that the site owner went through a lot of effort to differentiate the pages...
Google Analytics has an easy to use navigational element to better understand the steps (web pages) converting visitors took before completing various goals on the website.Joseph Kerschbaum wrote a more in-depth column on how to use Google...
Earlier this year Durex decided to offer a new service where their condoms would be sent directly to couples in need in cities across the world, either on the web or using an app. Their marketing team decided that the best way to kick this campaign...
For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging.
Brands and agencies looking to make the most of this surge in Vine activity now have the chance to amplify, optimize and analyse the success of their Vine campaigns across the social web using the industry's first end-to-end social video product...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. Inbound links and citations / mentions for the target web page and the domain
Agencies are looking for new ways to leverage web 2.0 and offer additional services to their existing and new clients. Digital marketing services are growing. As more companies enter the digital age and look to generate demand for their products...
Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top ranked and indexed sites on the web. Like Beckman mentioned, search is a catalyst – and it has to do with push vs.pull marketing.
Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing...
Just about anything that you do on the web today requires an email address. And what's interesting is that when you look at common Mobile marketing business objectives, they almost always mirror those of email.
Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and improve discoverability on the web. It is heading in a direction where these “dozens of signals” no longer impact some precise query...
Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the...
Start With Pinterest Web Analytics Pinterest announced the launch of Pinterest Web Analytics in March. Here's a link to a custom report that you can install to your analytics account (make sure you're logged into your Analytics account or this link...
Web marketing has seen incredible growth and development in the last ten years. Article marketing sites. Regardless, you don't have to be a big brand to employ cross-channel marketing efforts – and reap huge benefits in return.
He also does a lot of work and writing around schema.org and the semantic web. The same can be said for online marketing. Finding opportunities in a competitive business can sometimes be the difference between success and failure.
Twitter Cards helps to richly represent content within tweets across the web and on mobile devices. A plus for brands and marketers investing time and resources to visual images in blog posts and web pages.
As production began on new, traditional ad units to a website, we noticed a significant change to the suggested image size as recommended in Facebook's Create Flow (the web UI for Facebook Ads). Marketing Implications for the New Ad Images
For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart a piece of the whitepaper and turn it into a blog post, web page or PR piece. Rewriting an article three different ways and posting in...
Many years ago web projects were built with SEO, content, design and usability as sub projects. Modern day web design involves multi-department, multi-function, and multi-skill set approaches. It is important to also blend your SEO strategy and web...
By 2000, an emerging focus was CRM (customer relationship management) platforms that were web-based, as opposed to software that had to be installed on local servers and computers within a company (“the cloud” is over twenty years old).
