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  1. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Yet most marketers are flying blind when it comes to Pinterest; they either don't know about or have access to Pinterest analytics, or to relevant data about the performance of their Pinterest marketing campaigns.

  2. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Placement targeting on the Google Display Network can be very powerful, allowing you to...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    A plus for brands and marketers investing time and resources to visual images in blog posts and web pages. There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and...

  4. Marketing Automation & Search – 3 Strategies for Mutual Success

    Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. Rewriting an article three different ways and posting in three different locations (internal blog, external byline...

  5. BloomReach Adds 4 New Metrics to Measure Page Quality

    What there hasn’t been – other than whatever search engines might be using on their own – is a way for a marketers to be measuring it. BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to...

  6. A 7-Step Landing Page Template to Convert Prospects into Leads

    One of the tried and true methods, which all too few marketers employ, is a free report (the B2B version is often called a white paper). Also, any system that you choose needs to be configured so that it doesn't prevent you from doing the things...

  7. Rise of the New School SEO Professional

    SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into emerging areas of local, mobile and social media optimization. New-school SEOs are emerging now– created by smart marketers that know how...