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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: When looking at Amazon's success, what is one core tenet Amazon embraces that maybe other digital marketers aren't, but should be? Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit in Fort Lauderdale, Florida, on Thursday, April...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The "(not provided)" traffic is leading marketers to use the word "probable" all too often. That's why today, marketers need trusted data more than ever. In the age of keyword "(not provided)," SEO technology companies are working hard to provide...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    All too often marketers want to target generic groups such as mommy bloggers or tech bloggers. To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships with important individuals over time.

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the tool reports back. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list, performance improved dramatically. Updating your site with new content isn't enough to successfully drive web sales.