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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. An inherent shift is happening and marketers should begin to adjust...

  2. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  3. Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

    Digital marketers should rely heavily on this information when building and adjusting their online strategy. Optimize Your Content: To make your content more searchable, be sure to use appropriate meta titles, descriptions, and keywords in your web...

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    While Yahoo’s recent changes may not affect marketers directly, it is clear that it will change the way that consumers utilize Yahoo. Yahoo Toolbar on Chrome: By July 22, the Yahoo Toolbar will be removed from the Chrome Web store, to comply with...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on content execution, like gShift and its newly released content performance module.

  6. Mobile Advertising Measurement: Winning the Long Game

    Ultimately, marketers want users to keep coming back to the app day after day. Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship. So what events should mobile marketers measure?

  7. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.