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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. Rewriting an article three different ways and posting in three different locations (internal blog, external byline...

  2. BloomReach Adds 4 New Metrics to Measure Page Quality

    What there hasn’t been – other than whatever search engines might be using on their own – is a way for a marketers to be measuring it. BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to...

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    One of the tried and true methods, which all too few marketers employ, is a free report (the B2B version is often called a white paper). Also, any system that you choose needs to be configured so that it doesn't prevent you from doing the things...

  4. Rise of the New School SEO Professional

    SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into emerging areas of local, mobile and social media optimization. New-school SEOs are emerging now– created by smart marketers that know how...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most...

  6. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    The world of mobile apps is foreign territory to most online marketers. Mobile app creation forces marketers to understand the limitations of different platforms, devices, and tracking. The keyword field influences the search results because there...