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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: When looking at Amazon's success, what is one core tenet Amazon embraces that maybe other digital marketers aren't, but should be? Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit in Fort Lauderdale, Florida, on Thursday, April...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The "(not provided)" traffic is leading marketers to use the word "probable" all too often. That's why today, marketers need trusted data more than ever. In the age of keyword "(not provided)," SEO technology companies are working hard to provide...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    All too often marketers want to target generic groups such as mommy bloggers or tech bloggers. To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships with important individuals over time.

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the tool reports back. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying...

  6. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today at the Adobe Summit. Search, social, content, and digital marketers probably agree it's an exciting...

  7. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. There are many different kinds of writing available to content marketers, from in-depth...

  8. How Personalizing Websites With Dynamic Content Increases Engagement

    Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list, performance improved dramatically. Updating your site with new content isn't enough to successfully drive web sales.

  9. Social Media Monetization in a 'Mobile First' World

    It is this sort of scale needed for advertisers and marketers to want to play ball with an individual media company. Since Instagram, Snapchat, and Vine all provide visually rich environments that reach strategic audience segments (read: young...