Yet most marketers are flying blind when it comes to Pinterest; they either don't know about or have access to Pinterest analytics, or to relevant data about the performance of their Pinterest marketing campaigns.
That means, marketers and site owners will have to anticipate the needs of their users, and prioritize the most important actions in the search results through the use of Islands. Islands has been designed to provide a new level of user experience...
Pinterest is launching all sorts of goodies this year, with its ”Rich Pins” and analytics offering, which served as one big move to help marketers and users alike. Pinterest says the search feature is rolling out on the web now, and coming to...
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Placement targeting on the Google Display Network can be very powerful, allowing you to...
A plus for brands and marketers investing time and resources to visual images in blog posts and web pages. There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and...
While Facebook is trying to make marketers' ads more engaging by placing them in the News Feed, many users (who *cough* don't understand how or why Facebook is free for them…) really hate sponsored anything in their feed.
Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. Rewriting an article three different ways and posting in three different locations (internal blog, external byline...
A fragmented relationship with marketers focused on conversion-oriented design was a common occurrence. Inbound traffic is key to a marketers goals and SEO represents a large part of that activity. As modern marketers and designers evolve this...
And for successful marketers, this is yet another thing you should be paying attention to. By 2000, an emerging focus was CRM (customer relationship management) platforms that were web-based, as opposed to software that had to be installed on local...
What there hasn’t been – other than whatever search engines might be using on their own – is a way for a marketers to be measuring it. BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to...
What can marketers do to boost that number and more effectively engage consumers on the site? With this question in mind, here are some recommendations to help marketers expand their Pinterest presence.
Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Twitter is, for busy business professionals, marketers and CEOs, the easiest way to get the message out, so to speak. Twitter is a great place for B2B marketers to...
Just like the message boxer Mike Tyson delivered when he said "everyone has a plan ‘til they get punched in the mouth," content marketers recognize that all bets are off as soon as the content makes contact in the wilds of social media.
In the last decade, search marketers have been faced with a gargantuan amount of online data and web analytics, and technologies that have helped process the information have barely allowed them to keep pace.
The challenges SEOs face in demonstrating ROI of keyword strategies mirror greater concerns B2B marketers have with website optimization initiatives overall. A recent MarketingSherpa article highlights the fact that more than half (53 percent) of...
Many search marketers try to use reviews as a way to build links. Rather, the line between bloggers and journalists is blurred, and seemingly anyone who has a web property is dubbing him or herself a "journalist".
As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers flogging the usual chocolates, jewelry and flowers, and it seemed like everyone had romance on their mind.
One of the tried and true methods, which all too few marketers employ, is a free report (the B2B version is often called a white paper). Also, any system that you choose needs to be configured so that it doesn't prevent you from doing the things...
I've seen websites forget about this for even a short period of time like one week, and it plagues marketers for the following 12-24 months. We can now map that need state to web pages, keyword ads, display ads, and more.
SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into emerging areas of local, mobile and social media optimization. New-school SEOs are emerging now– created by smart marketers that know how...
