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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. Intent-Driven Audiences (IDA): New technology innovations...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Telling a marketer that somewhere, something ranks first base. As a marketer, Adams said he would make sure his content ranked first in a non-personalized way. Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    For the forward thinking marketer this was a clear signal that SEO is in fact more alive than ever. Think like a content marketer, analyze like an SEO. The convergence of earned, owned, and paid media was reflected in the search engine results...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    As such, event marketing represents a significant percentage of the B2B marketer's budget and a critical asset SEO professionals need to leverage for performance. The most interesting takeaway for B2B search engine marketers involves the...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    If you really want to drive forward with Future SEO you need to act and think like a marketer more than ever. Manager, Search + Web Content – Autodesk Utilize non-Google search engine results, as well as third-party trend/insights tools.

  6. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    So what's a marketer to do? Search Engine Watch is certainly experiencing the wrath of "(not provided)" as well. Our view is that the best data set to use is what brands actually produce- content, and web pages as the principal type of content.

  7. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    As any good online marketer knows, organic traffic isn’t "free," but the ROI for organic search is excellent – giving it a prominent place in the marketing mix. This post will explore how reporting, search engine results page (SERP) real estate...