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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. The ability to track the interactions people have on the...

  2. 10 Shocking Facts About Content Marketing Today

    Even if your target audience primarily uses Facebook or Twitter, it's a good idea to utilize LinkedIn as a marketer. Every day, more than 27 million pieces of content are shared on the Web. This statistic highlights one key factor that anyone who...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Aligning your content and optimization strategies is a key priority for modern-day marketer. I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Telling a marketer that somewhere, something ranks No.is first base. As a marketer, Adams said he would make sure his content ranked first in a non-personalized way. And a home run is knowing the entirety of rank across the Web, including rank for...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content? Ninety-five percent of those surveyed said accurate rank data of their Web pages is at...