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  1. Writing Your Way to the Top of Search and Social Results

    The more specific information we know about our buyer personas, the easier it is for the writer to create content and for the marketer to properly target - ultimately impacting the brand’s results. Brands and marketers can gain inspiration from the...

  2. Cross-Device Measurement: Believe the Hype

    The more confidence a marketer has in the return of their ad spend, the easier it is to justify allocating more resources to that investment. User Email: The email of the user defined by the marketer.

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. The ability to track the interactions people have on the...

  4. 10 Shocking Facts About Content Marketing Today

    Even if your target audience primarily uses Facebook or Twitter, it's a good idea to utilize LinkedIn as a marketer. Every day, more than 27 million pieces of content are shared on the Web. This statistic highlights one key factor that anyone who...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Aligning your content and optimization strategies is a key priority for modern-day marketer. I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the...