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  1. The Decision-Making Funnel, Stage 4: Action, Part 2

    Alternative transaction mechanisms: I can also complete my transaction on the phone, by mail, or in person. Privacy symbols: I won't be spammed by this company, and my e-mail won't be sold to spammers.

    Published
  2. Could the Web be the Answer to Economic Plight?

    Just about everyone has an e-mail account, and more people are using the Web as their shopping centers, means of entertainment, and neighborhoods. Apart from the government's ability to stimulate the economy, there's a need for industries that have...

  3. 25 Design Best Practices for Your Small Business Web Site

    Make it simple and easy to fill out and submit -- name, phone, e-mail address, and comments are the basics. Search engines don't care how the words are delivered -- paragraphs or bullet points are fine -- just as long as your services and products...

  4. What Are You Converting?

    This can range from a minimum of data (e.g.asking for an e-mail address for sending future e-newsletters), to full disclosure involving a lot of personal information (e.g.a lengthy online application for a mortgage loan).

    Published
  5. Implementing your Search Strategy for the Latino Market, Part 2

    They are primarily Web-based and provide a collection of various ways for users to interact, such as chat, messaging, e-mail, video, voice chat, file sharing, blogging, discussion groups, and so on. In this final installment, we will look at some...