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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Influencer marketing isn't direct mail 2.0. To be influential on the social web means you produce and share content that gets people excited about specific things. The leading brands and agencies have understood influence isn't about megaphones and...

  2. Google Blocks Child Abuse Images on 100,000 Search Terms

    In a piece written for the Daily Mail, Google's executive chairman Eric Schmidt insisted his firm had listened to the government, and has added 200 people to its books dedicated to finding and removing images of child abuse.

  3. Recovering from Penalties, Penguin, and Panda

    Get contact info through social, email, or snail mail. Select directories are OK for a site to be listed within, like Yahoo, Best of the Web, and DMOZ. Google has sent web publishers into a tailspin with Pandas, Penguins and penalties.

  4. Integrating Owned, Earned & Paid Media For Better SEO

    Since most marketers have not fully mastered SEO, they miss this opportunity and often result to direct mail, media campaigns, paid search or other costly programs. We are led to believe that the prolific a brand's reach and engagement is on the...

  5. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Daily Mail (UK) The brands which were using authorship markup included TechCrunch, The Next Web, Engadget, and Wired. Within the search industry we are all aware that Google are heavily promoting Google+ and the usage of Google authorship.

  6. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    This matrix is used to help remind us as we create deliverables to be mindful of these integration points across search, social, e-mail, and display. Consumers have changed the way they navigate the web along their customer journey.

  7. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    According to TailoredMail, women click 10 percent more often on mobile mail. Just about anything that you do on the web today requires an email address. The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York...