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  1. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. Show them you can start with 50% or maybe even 25 percent of your overall...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  3. How to Create a Visible & Engaging LinkedIn Profile

    This is a great place to provide link addresses of supportive and contact information, such as your website, your blog (if hosted off-site), your e-mail address, reports/articles/whitepapers/books you have published, and links to video content.

  4. From 0 to 3 Million Monthly Visitors: Learn One Man's Proven Strategy

    Don't forget about building an e-mail list. I'm also the co-founder of Keyword Strategy, a web-based content marketing tool. One of the most important factors for any online business. Increasing relevant traffic often correlates with an increased...

  5. Italy Antitrust Chief Warns of Google Publishing Monopoly

    In the course of a few years, Google could become a monopoly in [the publishing] market," said Pitruzzella on the Italian Parliament floor, according to the Daily Mail. Web companies such as Google and social networks should be subject to the same...

  6. Nomenclature: The Industry Case For and Against SEO

    That goes beyond search engines and also goes for Social Media, e-mail marketing and all other online possibilities. Nevertheless, search is a constant on the web, even in social media environments where recommendation is the primary means of...