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  1. World IPv6 Launch: What it Means for Content Owners & SEO

    If you don’t support connections over IPv6, you will be dropping traffic without even knowing it as it won’t make it to your web server logs. On IPv4 connections, Baidu keeps logs user’s IP address and geographic information but they are not yet...

  2. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    Savvy coders might even rewrite the traffic coming from AdWords to make it appear as legitimate organic visitors in logs and web analytics reporting. Expert advice: Use a combination of web analytics reporting and web logs to try and determine...

  3. Top 10 Web Analytics Myths… Dispelled

    Metrics From Different Web Analytics Vendors, Web Logs, and Databases Should Match Having worked in online marketing and web analytics for nearly a decade, I’ve heard it all when it comes to myths passed around small and large companies alike.

  4. Smarter Marketing and the Weak Link In Its Success

    The majority of advertisers understand that keyword research for search campaigns, analysis of web logs, and use of social media monitoring products is a great way to infuse content that will reflect the terminology and articulation of consumer...

  5. Conversion Optimization: Top 5 Places to Start

    Inspect your server logs if you have to, but find out where your on-site navigation fails to satisfy. As is often the problem, web analysts and marketers tend to inherit a lot of excess baggage, so choosing to focus on only one or two sore spots on...

  6. Connecting Rings and Bricks to Clicks (Connecting Online to Offline)

    A consumer logs into a website each time they visit. The company then has the ability to look at their web records and see when the last time this user logged in, and what advertising was involved. Therefore, they need to create a method to getting...

  7. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    At least four times, Barksdale spied on minors' Google accounts without their consent, including tapping into Google Voice call logs and accessing chat transcripts and contact lists. Here's a roundup of this morning's other top search headlines and...