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  1. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    How many negative links will that hidden Viagra store generate to your once top ranked site? Some of the most amazing minds in the world come together annually in Las Vegas, Nevada, to share bits of the somewhat incredible, totally awesome and you...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    The big red dots are where the thumb would be ‐ notice the calls-to-action are far too small, which forces customers to pinch and scroll before selecting the links in the email. Know me: How do you align your expectations with consumers if they're...

  3. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or...

  4. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Regarding the problematic internal linking, I recommended reviewing all of the internal links and ensuring they point to the canonical versions of the URLs. Overall, avoid images as navigational links unless you absolutely have to use them.

  5. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Include one or two links in the wire version, and different links in the blog/web versions. The SEO industry has been in bed with press releases since online links and keywords were born. While Penguin doesn’t change that, online marketers need to...

  6. Using Search to Find Missing Persons: Scratching the Surface

    It features posters, news, YouTube videos, Facebook links, law enforcement information, and resources, including a book co-written by Patrick, When Your Child is Missing: A Family Survival Guide. Online search can potentially save lives and bring...