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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Know me: How do you align your expectations with consumers if they're spending time in all of these online channels? The big red dots are where the thumb would be ‐ notice the calls-to-action are far too small, which forces customers to pinch and...

  2. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or...

  3. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Regarding the problematic internal linking, I recommended reviewing all of the internal links and ensuring they point to the canonical versions of the URLs. It was basically an online brochure that nobody was working on, wasn’t being updated, wasn...

  4. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    The SEO industry has been in bed with press releases since online links and keywords were born. Include one or two links in the wire version, and different links in the blog/web versions. While Penguin doesn’t change that, online marketers need to...

  5. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    When a landing page has multiple possible next steps, I’ve found success testing versions that vary the location and emphasis of various links. Enter Concept Feedback: a community of online professionals who will review new designs or concepts and...

  6. International Link Building -- the Best of the Whole World

    Good local links have relevance, authority, and transfer (RAT), as covered by my colleague and friend Peter van der Graaf. Source of incoming links. Online business can offer a worldwide variety of people to buy your services or products, which is...

  7. Using Search to Find Missing Persons: Scratching the Surface

    It features posters, news, YouTube videos, Facebook links, law enforcement information, and resources, including a book co-written by Patrick, When Your Child is Missing: A Family Survival Guide. Online search can potentially save lives and bring...