Google is planning to be a lot stronger on their enforcement of these types of paid links and advertising, disguised as “advertorials”. The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can...
To ensure your outreach team doesn’t flail around just "getting links" and conducts outreach to actually achieve business success, you need to make sure your expectations and the project goals are clearly communicated.
When linking to important internal pages, you definitely want to make sure links are coded properly. Using the meta robots tag, you can instruct the search engines to not index a certain page, not follow any links on the page, etc.
Internal links are a great way to manage relevancy signals and PageRank flow throughout a site, but linking to additional internal sources of quality information on your site helps provide context for and further educate your audience, which only...
Knee Deep in Dirty Links You may start with recognizing the quality links with the Link Research Tools QBL if you so choose to do so. Recognize the Good Links It's better to have thousands of referring domains yielding a few links each as opposed...
With links making the World Wide Web go round, most people are neck deep in the link acquisition game, and over the years, it’s gotten pretty ugly. Sure, there are lot of links it will be easy to say goodbye to; cheap directories, site-wide footer...
Considering all the recent problems with duplicate content, overly optimized anchor text, and spammy links, if you're going to actively go after links, you need to make sure you're talking to sites that provide value to the web and have the...
Think of it this way: the more links you have out on the web, the greater your chances are of attracting crawling bots. Fix internal links resulting in 404 errors as well as ensuring that external links open in new windows.
There is also an opportunity to optimize some of those internal links as well. Livescribe’s social referral program has generated more than 9,700 social shares across Facebook, Twitter and email, increasing the brand’s presence throughout the web...
During this process, Nussey suggested keeping detailed records of your efforts to remove links (she suggests compiling a spreadsheet with linking URL, contact name, contact email, date of link removal request, and response/action taken by the...
External links Content that is specifically designed in order to naturally attract links. However, for the new guys and gals out there (and that includes people who are both learning about building links and clients who seek link services) this...
The more diverse a backlink profile the more authoritative it may be thought to be; as to be diverse would mean less “sitewide” linking (i.e.links that appear on every page of a website) and such. Yes, there are 301s in place but notice the chunky...
By extension, a big piece of that web spam appears to be links from low-quality networks. This was another factor that caused websites to lose their Google rankings, so links to and from web spammers or “bad neighborhoods” are a danger.
Cross-links from relevant pages and sections of the website to increase user and search engine visibility. Keyword specific HTML title, Meta descriptions, page headings, web addresses. Connect the Dots with Web Traffic Reports
The only downside is the index may miss some links in the "deep web. SEOBook Link Harvester: Shows backlinks grouped by linking domain, groups them by top level domain (TLD), and provides summary metrics about the number of incoming links and...
Journalism, 'Churnalism' & the Sticky Subject of Anchor Text Links by Nichola Stott Here's a recap of this week's columns and news stories for the week of March 13 to 19, as reported by Search Engine Watch, as well as search news and tips from...
The "magic" of exact-match anchor text in links has been a false idol in SEO for far too long. If you were a search engine, where would you look to combat your over-reliance on links and anchor text? Not all links are equal, no doubt, and not all...
Links: While I hate to say it, Bing's engine certainly appears susceptible to link spam. Not a good thing, and I'm not advocating anyone follow the path of paid links, but they sadly seem to work all too well on Bing today.
However, it is more powerful than Google as you can query links to a specific page/URL.rank Basically you can look at inbound links to any domain or any page URL in order of the most recent link. Need more motivation to build links?
There are a few simple things you can do to amp up the geo-targeting as you build links. You've tangoed with content, danced the lambada with paid links, and become the Casanova of wooing webmasters. Creating content that centers on a particular...
