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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Another question the research attempted to answer was if there was a link between poor scores and poor performing PPC accounts. The topic is once again front and center in the Web marketing industry with research coming from WordStream, which...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Having a link to the full site and assessing its use by customers use can help in understanding where mobile content may be lacking. Some examples specifically cited by Google as causing issues across the Web are pop-ups, overlays, and survey...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    To entirely prevent a page's contents from being listed in the Google web index even if other sites link to it, use a noindex meta tag or x-robots-tag. That is, if a document (e.g.a Web page) doesn't exist (at a particular location or URL) anymore...