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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Users of all technology levels and specializations can collaborate in one easy-to-use interface. Each of these users necessitated a different web experience. Allow me to show you the bigger picture – a picture that we are part of regardless of our...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The interface for Google Analytics advanced segments isn't the only thing to be re-imagined. Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    However, in the spirit of making data available to the entire organization, the new 'Audience Overview' user interface provides segmentation of data the way users want to see it and the ability to drill deeper into audience reports.