Usability was focused purely on the user interface, accessibility, technical and QA testing. Utilize user experience and eye-tracking studies and incorporate the findings into your interface. Gone are the days when a web developer builds a site...
Their user-friendly interface makes it very easy to create, promote, and manage an event. Every event has the option of creating a custom URL that can be used around the web to promote the event. Although I admire his intentions, I would encourage...
SystemPanel is my favorite on this list in terms of user interface; they have created a slick looking dashboard that feels like you're looking at the control panel for a small spaceship. Android AutoClean is one of my favorites on this list for two...
Google Tests New Interface for Related Image Searches – Google Operating SystemCollage replaces thumbnails above the results: Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with...
Just as mobile optimization covers how content is displayed, mobile content strategy ensures that the right content is shown within that optimized interface. The same study showed that 43 percent of Americans have read long-form content on the web.
On the web analytics side the human interface is obviously a keyboard and a mouse; whereas, on the mobile side the human interface is gestural and touch-based and there's just a lot more that can go wrong.
In addition, most vendors offer an easy to use interface that decouples the code and the business reporting requirements, making the addition of tags as easy as dragging and dropping object-oriented rules, making it literally klutz-proof (notice I...
Put all variations in the interface so the URL does not change no matter what options are selected (the best way in Audette's opinion). Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web...
Better graphics, easier interface, much stronger SEO. Take, for example, a web store owner I’ll call Luke, who has one of those old-fashioned shopping cart websites; tiny product pictures, ugly fonts, clumsy navigation, narrow body.
This means you only have to have your developer (or IT department) put one piece of code onto your site and then you are free to create new tags and manage existing tags in one easy to use interface. With a few simple changes in the interface you...
Facebook also said it would invest in scaling Atlas' back-end measurement system and enhancing advertiser tools for the desktop and mobile, as well as working to improve the user interface. It said that using the Atlas platform in conjunction with...
Izik also makes good use of gestures as its interface. The app itself is a web browser. Recognizing that the tablet search experience should be different than the desktop search experience, Blekko launched Izik (pronounced EYE-Zik) to kick off the...
For advertisers who manage their PPC from the web interface, a new recently released feature will make your life much easier. It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is...
An alternative to Google Content Experiments worth considering is Optimizely, a commercial A/B testing platform which provides an easy-to-use interface and controls for creating testing experiments. A/B or split testing provides B2B search engine...
For this new release, we've completely redone the backend and user interface to take advantage of Twitter cards. The update brings improved search features to the app and on the web, and shows photo and video results at the top of search results.
They also offer pre-designed keyword research templates, historic and forecasted monthly query data, and a number of other features, within the familiar Excel interface. The 16-Step Web Content Audit: Prioritize, Analyze, Refresh, Optimize - Bruce...
The best part of your day is getting knee-deep in the AdWords interface – except for that tab on the far right. The GDN is populated by users browsing the web randomly and carelessly. You breathe search.
Your bounce rate can be as much about how you define your macro and micro conversions (put simply, those large and small actions your customer takes which further the goals of your website or business) and to some degree you can very easily force...
SEM author, speaker and consultant David Szetela discussed the new display network interface tab, targeting moved to ad group level, multiple targeting options beyond “keyword” and “placements”, and exclusion settings.
SEW spoke to Avinoam Zelenko, Product Owner of Keyword Lift and Analytics Driven Engagement at LivePerson, who explained that although this latest product is focused on paid search traffic, the software does not manipulate keyword bids (or change...
