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  1. Top 5 Reasons Against Implementing a Tag Management Solution

    In addition, most vendors offer an easy to use interface that decouples the code and the business reporting requirements, making the addition of tags as easy as dragging and dropping object-oriented rules, making it literally klutz-proof (notice I...

  2. SEO Diagnostics: Urgent & Preventive Care

    Put all variations in the interface so the URL does not change no matter what options are selected (the best way in Audette's opinion). Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web...

  3. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    An alternative to Google Content Experiments worth considering is Optimizely, a commercial A/B testing platform which provides an easy-to-use interface and controls for creating testing experiments. A/B or split testing provides B2B search engine...

  4. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    They also offer pre-designed keyword research templates, historic and forecasted monthly query data, and a number of other features, within the familiar Excel interface. The 16-Step Web Content Audit: Prioritize, Analyze, Refresh, Optimize - Bruce...