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Web Interface

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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Is the UI a "what you see is what you get" (WYSIWYG) interface? Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? Which platforms and technologies does [VENDOR NAME] currently interface with...

  2. Mobile Advertising Measurement: Winning the Long Game

    High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Utilizing web analytics has been a standard practice in every industry for many years.

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    The user interface was weak, the content (which was thin) was located down the page, and if you did click on anything on that page, you were taken to an order form. Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that...

  4. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    When an engineer sees 100 users doing the same thing 100 different ways, they think that they need to design an interface flexible enough to allow anyone to perform the task any way they want. When a UX designers sees 100 users doing the same thing...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Users of all technology levels and specializations can collaborate in one easy-to-use interface. Each of these users necessitated a different web experience. Allow me to show you the bigger picture – a picture that we are part of regardless of our...