To keep it simple, Google has an index of all of your current pages. If you wipe out your old pages then you wipe out Google's current index of your site. We can now map that need state to web pages, keyword ads, display ads, and more.
This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different...
If the content looks like it'll be useful, the site has a history of providing useful content, etc.then we'll crawl, index, and rank. SEO is leaving behind its history of being a bunch of “tactical executions” and becoming more of a high-level...
The site had one inbound link according to Majestic SEO’s fresh index, and only six based on Majestic’s historic index. And by the way, that one link in the fresh index was nofollowed. Also, my last post covered how to use the web developer plugin...
Simply put, when used correctly, this specification element helps Google index and serve the localized version of your content to users who require an alternate language version. If you have non-HTML content on your web pages, a good example is a...
URL structures that cause duplicate content / difficult to index Not to under value some of the other projects and activities that IT teams and web developers are engaged in, but few will have the same economic impact to a company that a top...
Google’s index size has grown by 15 percent. Every Google query is matched against this newly expanded index. Additionally, Google has added a new tier to its index (Google keeps its “index in ‘tiers’ where different documents are indexed at...
These are viewed as manipulative and deceptive and can cause Google to remove your site from their index. Jokingly referred to as being "sites positioned above mine", but is defined as being anything that clutters the web and makes for a poor user...
There are plans to build out their index before going public, however. The index is quite small; searching “Search Engine Watch” on Volunia brings back 249,000 results to Google’s 140 million. Every web page is a meeting place, says an introductory...
Take last year's conversion rate over the coming week and index it against that year's conversion rate over the previous 30 days. You won't be able to automate this process, so I suggest having a secondary database (or spreadsheet) with a weekly or...
Having one distinct mobile URL keeps your mobile optimization from interfering with your classic optimization (keeping the same experience on the small screen), and allows the GoogleBot Mobile to visit and index the mobile version for mobile...
Specific competitor sites are being unfairly demoted in or removed from the search index. Can companies take information that's publicly available on the web and aggregate it using an opt-out only approach if those they're pulling information from...
In reality, the crawl > index > rank concept is quite circular, because each component influences the other, but for the purposes of this discussion we'll treat them as separate and distinct. Remember that technical SEO work is really about...
Statue of Liberty Museum - amazingly, Goodzer has indexed products that can be found in the Statue of Liberty Museum, which illustrates it's ability to index anything. Goodzer is available on the web at www.goodzer.com but is soon to be available...
In a blog post by software engineer Carrie Grimes, Google said Caffeine was designed to face the explosion of data available on the web as well as the increasing complexity of it - read rich content such as video for example.
Being able to mine this alternative index and get a view of the web that Google does not provide struck me as genuinely valuable. This is where a link analysis tool built on a search index would be handy.a-ha!
Other sites submit the videos, but forget to index the pages. Will you index both my video permalink pages and the videos themselves? For this reason, they give a higher ranking to video content than other forms of Web content in order to make sure...
The Thematic Citation Index (TIC) is Yandex's version of Google's PageRank, and is similar to the analysis of quantity and quality of inbound relevant links to your site. Link Analysis and Yandex's Thematic Citation Index
There are many ways to implement duplicate content, such as creating print pages or referring to pages on the site with more than one URL (example: www.example.com and www.example.com/index.html. One of the biggest challenges in SEO is the ongoing...
My article on SEO and PPC had a surprising amount of feedback focused on my use of the term KEI (keyword effectiveness index). The keyword effectiveness index is a measure of how popular your keywords are, and how much competition there is for that...
