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  1. 10 Lessons About Enterprise SEO

    URL structures that cause duplicate content / difficult to index Not to under value some of the other projects and activities that IT teams and web developers are engaged in, but few will have the same economic impact to a company that a top...

  2. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    In short, Google is the gateway to the fraction of the web it has managed to index. It is not the gateway to the entire web. Yet, it represents only a fraction of the entire (exponentially growing) world wide web.

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    For retail brands with target audiences that index higher in areas of technology and social network use, the chance their audiences will be using and expecting brands to be participating in location-based services is much higher.

  4. How To Use HTML Meta Tags

    This means: "Do not Index this page. Your page will drop OUT of the search index AND your links to other pages will not be followed. META NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW"> This means: "Do Index this page.