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  1. 10 Lessons About Enterprise SEO

    URL structures that cause duplicate content / difficult to index Not to under value some of the other projects and activities that IT teams and web developers are engaged in, but few will have the same economic impact to a company that a top...

  2. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    In short, Google is the gateway to the fraction of the web it has managed to index. It is not the gateway to the entire web. Yet, it represents only a fraction of the entire (exponentially growing) world wide web.

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    For retail brands with target audiences that index higher in areas of technology and social network use, the chance their audiences will be using and expecting brands to be participating in location-based services is much higher.

  4. Matt Cutts, Social Signals, Author Authority, Ranking Factors & Google Realtime

    Twitter can be crawled but does not have enough of a global presence on the web to be counted as an authority on enough topics to make a significant dent in the organic index. The belief is that "friends dont spam friends" and so both Google and...