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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Traffic index potential for URLs, which shows the possible traffic that can be generated to a page as it rises up the search rankings for targeted keywords. The "Page Cockpit" collects page-level search performance metrics like analysis of traffic...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    There are very few sites that are totally perfect in every way, and there's almost always something that can be improved upon in order to increase or maintain rankings in the Google search index. What you've seen is, for example, Panda has become...

  4. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site. This is because responsive design sites have one URL and...