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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Please describe [VENDOR NAME]'s hosting infrastructure. Not all of the questions below might be applicable to your business, but hopefully they will allow...

  2. Localization for International Search Engine Optimization

    There are many horror stories about poorly translated advertisements, so don't think that you can simply pay for direct translation of your web copy and be successful. Not only does this get you inbound links that are within your target country...

  3. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Content issues plague many sites on the web. Ecommerce sites are particularly at risk, largely due to issues that can stem from hosting hundreds or thousands of product pages. This is really an addendum to the duplicate content issues posed by...

  4. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. While the content may be well written, it is more likely to appeal to...

  5. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Lights, Web Cam, Online Action! For the more extroverted and social video savvy brand reporters, Google+ makes it possible for anyone with a web cam, Google+ account and high speed Internet connections can turn any moment into an instant on-air...

  6. How to Start a Realistic International SEO Campaign

    Web hosting locations. Don't make hosting in-country a key part of your strategy if you aren't sure your IT team will be able to make it happen. The Fundamentals are the Same The good news for SEO professionals is that the tactics you employ for a...