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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The history of the customer's engagement with your brand. Each of these users necessitated a different web experience. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Unique viewing history Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. Now we are currently on the brink of a new web...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    So whether you're in that group, or just want a short social history lessons, here's the brief history of hashtags. A Brief History of Hashtags Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel...

  4. Matt Cutts: Using Article Directories for Links? Just No

    This is the topic of Matt Cutts' latest webmaster help video, which begins with a history lesson on the rise of article directories: And in fact we've seen more and more instances where you end up with really kind of spammy content getting sprayed...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    History of Guest Blogging High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful. As the quality declined and the prevalence of poor quality content...