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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    In it, you will find a full and thorough implementation guide for setting up DoubleClick Search's Display Remarketing from search ads. The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    How will that overly obvious statement actually guide design decisions during your project? Good UX designers have backgrounds in many disciplines, and though most wannabe UX designers do come from graphic design and Web development, that's not to...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When it launched, Carrie Hill wrote a great guide to help you get set up. Males: https://www.google.com/analytics/web/template? Females: https://www.google.com/analytics/web/template? On top of age and gender, Google Analytics can also show us what...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. The guide advises that in some cases, the analysis of E-A-T needs to be...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] provide a store locator to guide website visitors to local pages? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Performing well in local search depends on many different tactics, so...

  6. Mobile Advertising Measurement: Winning the Long Game

    Knowing what users have bought in the past can help you guide them towards future purchases and ensure that they keep doing so. Utilizing web analytics has been a standard practice in every industry for many years.

  7. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Because there is no definitive guide to search to serve as the treasure map for top positions in search, professionals must seek clues provided by clues provided by the search engines, and insight from their own experience to chart their path.