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  1. Your Guide to Structured Snippets for SEO

    Structured snippets, on the other hand, offer specific information about a given query based on aggregated Web results. This means it can completely ignore meta data structures, and instead search for key information sitting out there on the Web.

  2. Writing Your Way to the Top of Search and Social Results

    Going for the Hail Mary of long-form content such as a case study, guide or in-depth analysis? Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    For beginners, this post, The Ultimate Guide to Google AdWords Conversion Types, is a great starting point to understand the current conversion tracking options in AdWords. Before call analytics the only method of identifying profitable keywords...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The Ultimate Guide to Paid Audience Acquisition This is used a lot in Web and UX design and understanding that fear of inadequacy, in the case of Men's Health, is a key driver of behavior will help you refine your ideas to hit the right notes.

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    In it, you will find a full and thorough implementation guide for setting up DoubleClick Search's Display Remarketing from search ads. The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags...

  7. Top 10 Skills That Separate Real UX Designers from Wannabes

    How will that overly obvious statement actually guide design decisions during your project? Good UX designers have backgrounds in many disciplines, and though most wannabe UX designers do come from graphic design and Web development, that's not to...

  8. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When it launched, Carrie Hill wrote a great guide to help you get set up. Males: https://www.google.com/analytics/web/template? Females: https://www.google.com/analytics/web/template? On top of age and gender, Google Analytics can also show us what...