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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. This information is primarily on paid advertising, but on the SEO...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Metadata Open Graph, Twitter Card, Google-specific (Authorship, etc. will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content, and get connected to other authoritative...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    SEO is also about the knowledge graph. The people who build blog templates might generate URLs (web addresses) that search engines can crawl. Adapted from "Information Architecture for the World Wide Web" by Peter Morville and Louis Rosenfeld.

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. Google has increasingly relied on microdata to better...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    This graph illustrates that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

  6. Expanding from Local to National SEO with Google Trends

    The graph above shows the interest over time and represents how the phrase is trending. In this example, I've used “responsive web design” as my search phrase. It's no secret that Google Trends is an important research tool in search engine...

  7. Could Bing Ever Overtake Google in Search?

    Knowledge Graph Taking away the keyword referral data from website owners was one big step, and depending on the Knowledge Graph more to populate search results is another big step. Like it or not, we are using our mobile devices (both smartphones...

  8. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Facebook search quality and ranking engineer Ashoat Tevosyan shared a peek under the Graph Search hood in a post on the Facebook Engineering page yesterday. Tevosyan highlighted the challenges facing Facebook as they gave users the ability to...

  9. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Knowledge graph He spoke to the convenience for website visitors when you utilize their auto-complete web form annotations, to make it easier for people to fill out forms on your site. First, Cutts spoke about Google’s “Moonshot changes,” which he...