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  1. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web.

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    The days of cloaked URLs, link exchange schemes, keyword stuffing and other black hat techniques belong in the dark pages of SEO history that no one would want to revisit today. Since the days of Web 1.0, there have been many tactics that have...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    To prevent a page or set of pages from having their URL indexed you will want to remove the page from the robots.txt and add a noindex tag to the header area of the page(s) you wish to block. Erroneously, webmasters and site owners will add pages...