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  1. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    I provided initial P4.0 findings on my blog, which covered the power of the nuclear option, subject matter experts surging, forums benefitting, Phantom victims recovering, and more. So, I’ve crafted some offline scenarios based on actual Panda hits...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Ask your most engaged customers what your brand could do to be even cooler in the customer forums. Design your next CRO test – or your first CRO test – with insights galore by leveraging new tools along the way in a simple, four-step web analytics...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...