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  1. Social Media Marketing 101, Part 2

    To start the conversation mining process, you should subscribe to RSS feeds of news alerts related to your company and brands on Google News, as well as saved searches on Technorati. Where possible, subscribe to RSS feeds from these sites, so that...

  2. It's “Horses for Courses” at SES London 2009

    Not syndicating your content through web feeds? SEO Through Blogs & Feeds: Not yet running a blog? Measurable, quantifiable strategies which have a defined ROI will win, as managers will only invest in activities they can measure.