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  1. Social Media Marketing 101, Part 2

    To start the conversation mining process, you should subscribe to RSS feeds of news alerts related to your company and brands on Google News, as well as saved searches on Technorati. Where possible, subscribe to RSS feeds from these sites, so that...

  2. The Best of Outsourced: 10 Greatest Hits

    Mobile changes the level of specificity of search, and local feeds need to reflect such interests. Universal Thoughts on Local Search" covered the importance of maintaining strong local feeds for brick-and-mortar locations in universal search results.

  3. Of Local Search, Love Meters, and Raking Leaves

    As Krillion's data drills down to product feeds at 40,000 individual retail locations (Home Depot, Target, Wal-Mart), these listings will promote in-stock merchandise at the closest stores. As argued last month, local search's measurability and...

  4. It's “Horses for Courses” at SES London 2009

    Not syndicating your content through web feeds? SEO Through Blogs & Feeds: Not yet running a blog? Measurable, quantifiable strategies which have a defined ROI will win, as managers will only invest in activities they can measure.