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  1. Writing Your Way to the Top of Search and Social Results

    Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed...

  2. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Google Shopping places a relevance score on merchants that relates to how complete a merchant's data is (how much information a merchant provides Google in the data feed), how fresh that merchant's data is (do they submit a new data feed each week...

  3. There's No Secret Recipe to SEO

    Competitive analysis and keyword research feed each other, so start with whichever you like, then go back and inform your old research with the findings of the other report. The Web site is the center of any SEO program, so address any on-site...