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  1. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Google Shopping places a relevance score on merchants that relates to how complete a merchant's data is (how much information a merchant provides Google in the data feed), how fresh that merchant's data is (do they submit a new data feed each week...

  2. Is it Too Late for Holiday Search Traffic?

    Even if you don't have an advanced CMS or shopping cart that automatically generates a feed for Google Base, you can manually generate a file using Microsoft Excel and upload it manually to Google Base.

  3. Yellow Pages and Search

    Yellow pages directories and search engines are hopelessly intertwined as directories feed search queries and search queries feed directories. When people want a Web site, and they are thinking search for information about a purchase, they go to a...

  4. Yellow Pages and Search

    Yellow pages directories and search engines are hopelessly intertwined as directories feed search queries and search queries feed directories. When people want a Web site, and they are thinking search for information about a purchase, they go to a...

  5. The Large Agency SEO Client – How Does this Beast Differ?

    Understanding the difference in return between paid search, organic SEO efforts, and feed methods such as paid inclusion and vertical shopping directory placement gives analysts and decision makers “actionable analytics”.