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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. These campaigns offer a really relevant journey for consumers by matching Web...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    As you go through this process, don't forget to engage with the new content you're surfacing in your home feed. Since they seek to validate and score the quality of everything else you do on the web, why wouldn't they also evaluate the quality of...

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Those clickable headlines and quizzes you see in your Facebook News Feed are driving a considerable amount of click-through activity to BuzzFeed, both online and through mobile. Now, 8.3 minutes per visitor for mobile web users is significant...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Providing your business feed isn't the only step. Google has increasingly relied on microdata to better understand web content and recommends that webmasters utilize the Schema.org structure. Ninety percent of consumers now use search engines to...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Sales: Feed the Funnel Today's "perpetually connected" consumers are known to consume the web across multiple devices, as reported in The New Multi-Screen World Study by Google. For many brands, SEO, social media, email marketing, conversion...