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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    There’s nothing like hitting a Web page for the first time and immediately seeing a video trigger with audio. But you might be wondering why those sites would employ such risky tactics (especially when our furry black and white friend is actively...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Google Web Search has evolved in recent years with a host of features powered by the Knowledge Graph and other data sources to provide users with highly structured and relevant data. This week, the Google Research team unveiled "structured snippets...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    The default report will be filtered by Web (for Web search). There are a boatload of user agents you can download from the Web that you can import into User Agent Switcher. Once you better-understand the percentages, you can drill into the search...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. An advertiser can define various audiences such as existing customers...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Are your paid search campaigns on mobile as robust as they are on the fixed web? Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web.

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. Of the respondents, the majority (74 percent) had two or more years experience in the search marketing field.

  7. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Admittedly, it was easier in the early days of the commercial web. However, recent moves by search engines have made SEO more difficult than ever. Because there is no definitive guide to search to serve as the treasure map for top positions in...

  8. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    For more on intelligently leveraging social and mobile for greater search reach, watch this replay of a recent ClickZ/Covario webinar Authoring Your Way to the Semantic Web 3.0. Ninety percent of consumers now use search engines to shop locally...

  9. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    The web, searchers, and search engines are always evolving. The web has changed. What users expect from the web has changed. If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you...

  10. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    We have to crawl the web in order to find pages on those two web properties and we've had at least one experience where we were blocked from crawling for about a month and a half. Facebook and Twitter pages are treated like any other pages in our...