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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Is the locator optimized for a mobile experience? How will our pages be optimized for a mobile experience? Performing well in local search depends on many...

  2. Mobile Advertising Measurement: Winning the Long Game

    Utilizing web analytics has been a standard practice in every industry for many years. However, relying on web analytics to measure the performance of your mobile campaigns may leave many blind spots in your reporting.

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted many sites across the web. So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more...

  5. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The topic is once again front and center in the Web marketing industry with research coming from WordStream, which recently attempted to quantify gender bias in business. The research essentially looked at whether women's expertise was valued less...

  6. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Some examples specifically cited by Google as causing issues across the Web are pop-ups, overlays, and survey requests. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user...

  7. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web. Are your paid search campaigns on mobile as robust as they are on the fixed web?