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  1. Nuances of Spanish Language Search Marketing

    Knowing each market thoroughly is important for best practices when marketing to these countries. A canonical tag will make multiple pages considered as one page to the engines and it does this without redirecting visitors to a new URL.

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. Employ these simple (yet high-impact) best practices: Ninety percent of consumers now use search engines to shop locally; these queries are...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. Because search engines care more about delivering the best...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    If your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines can crawl that content and give your site credit for it. You should always keep SEO in the forefront of your mind, and always follow best practices.

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing collateral. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Make your content "SEO-Friendly" and follow best-practices for SEO. Measure the organic traffic your content is getting from search engines. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business...