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  1. 5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud

    So I recommended opening up those pages by removing the original meta robots tag which was using “noindex, nofollow”. Unfortunately, two meta robots tags were added across many pages of the site. During audits, I keep a keen eye on how websites are...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly. Your meta description should be unique and also speak to that...

  3. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    Meta keywords were deprecated, the notion that it was necessary to embed keywords repeatedly slowly faded (a comment here and there about keyword stuffing may have helped). There was a time when web copy written primarily for users or for search...

  4. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Noindex, follow": If your goal is to optimize crawl budget and keep duplicates or pagination out of the index, use brute force and block Googlebot via robots "noindex, follow" meta directive. It adds more content for engines to crawl, which means...

  5. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Title Tags/Meta Data Also make sure each has a meta description. Did you write proper meta descriptions, but they aren’t being used? They can look at a number of things with perspective that can help the site right out of the gate with search engines.