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  1. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Analytics & ROI Increase Your Productivity with the API - Google Analytics Blog How to retrieve top organic search landing page data from Google Analytics Data Export API. Motion Charts: A Hidden Gem in Google Analytics - Vertical Measures

  2. Most Corporate Social Media Efforts Will Fail

    Unlike PPC (pay per click) and SEO (search engine optimization), the majority of social media efforts do not have a direct ROI measurement through traditional analytics. Social media can be a very effective way to get instant feedback that's more...

  3. Of Local Search, Love Meters, and Raking Leaves

    As argued last month, local search's measurability and concrete ROI should give it favor among small to medium sized-businesses (SMBs) over traditional offline media. Additional components are making it more effective for SMB advertisers when you...

  4. It's “Horses for Courses” at SES London 2009

    Measurable, quantifiable strategies which have a defined ROI will win, as managers will only invest in activities they can measure. As SES Chicago, Chris Boggs of Rosetta interviewed Matt about difference between Analytics 1.0 and Analytics 2.0.

  5. Highlights from the SEW Blog: March 24-28, 2008

    Analytics & ROI Google Launches YouTube Insight - Google Analytics LiteToday Google video search engine YouTube launched a free Web analytics tool. Think Google Analytics Lite: it's essentially a way to see how popular a video is over time combined...

  6. Highlights from the SEW Blog: March 17-21, 2008

    Analytics & ROI An Insatiable Desire for Web Analytics? At Search Engine Strategies New York this week, some of the best-attended sessions are about Web analytics. Calacanis on SEO, Reduxwe caught up with Jason to ask him about the future of the...