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  1. The Role of #Hashtags in Social Media and Search

    When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Because Topsy allows you to search and track billions of conversations published on Twitter and...

  2. Search Engine Reputation Management Services

    The media also intensely uses search engines to find background information, sources, and experts. Free services like Social Mention can be used to monitor various social media channels so you can resolve a problem before it ends up on regular web...

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Complete immunity for search engines, webhosts and others who self-censor, an obvious damper on innovation and freedom of the web. There’s no need to require American social networks, blogs, and search engines to censor the Internet or undermine...

  4. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and sharing. Display the author's social media accounts and usernames to entice users to follow and mention the author in blog posts.