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  1. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.

  2. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. Search engines don't know which page to index Use a "rel=canonical" Tag: Using a "rel=canonical" tag...

  3. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no real fault of your own. Content that is scraped from renowned, well-ranked sites and...

  5. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Use robots.txt to prevent search engines from indexing your site. Frequently test your website using a Web vulnerability scanner. The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    If the tag is not loaded as the user progresses into the web app, content will be lost to the engines. Unlike the fragment part of a URL, query strings are visible to server-side systems and therefore allow web developers to render the appropriate...