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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. Intent-Driven Audiences (IDA): New technology innovations are...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    A user submits a search query to a search engine It's an easy way to remarket across ad exchanges and allows you to leverage cross-engine signals using a tagless workflow. The best thing about it is that advertisers have full control – and they're...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How are the locations pages optimized for search engine performance? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Performing well in local search depends on many different tactics, so finding a partner...

  4. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Then the search engine sifts through the billions of photos on the Internet to select only images that contain the same visual phrases as the photo that was submitted originally by the user. Although reverse image searching may not be the most in...