Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Either way, it is sad that there was more of a send off for what was once considered to be the best search engine on the web.
Internal search engine query reports Google Analytics has an easy to use navigational element to better understand the steps (web pages) converting visitors took before completing various goals on the website.Joseph Kerschbaum wrote a more in-depth...
Yesterday the FTC released updated guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Web research suggests that web pages are normally viewed from left-center to right, with...
Search engine service providers are not responsible, on the basis of the Data Protection Directive, for personal data appearing on web pages they process," the court said in communicating Jääskinen's opinion.
Inbound links and citations / mentions for the target web page and the domain ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget.
So the backbone of search engine marketing is obviously keyword development and it's an ongoing practice that you should be constantly working on. Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top...
Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. Having rich data included in snippets when their web pages rank helps both the SEO and...
It is heading in a direction where these “dozens of signals” no longer impact some precise query that you're searching for, but instead whole areas of the web that you'll want to explore. Organic search optimization remains the ultimate answer to...
Google offers technical documentation that involves sample Python code through Google's App Engine. Does your web team use APIs to interact with Google Analytics? Google Analytics revamped Content Experiments last summer.
Russian-based search engine Yandex announced a revolutionary way for users to interact with the search results, giving them the ability to buy movie tickets, check flight status, make restaurant reservations, pay bills and more, without ever...
As Google matures as a search engine, silver bullets are becoming rarer and rarer. Web marketing has seen incredible growth and development in the last ten years. Every major Google algorithm update is followed by weeks and weeks of posts...
You're competing for search engine real estate. He also does a lot of work and writing around schema.org and the semantic web. I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup...
Disclaimer: This column contains ideas that advocate radical changes to the SEO strategy for many web publishers. It will always possible for people to name reasonable exceptions, except, for one fact – Google is not building spam fighting...
Gone are the days when a web developer builds a site, the SEO consultant optimizes the site, a conversion expert looks at the site, and then the business owners review the site. Many years ago web projects were built with SEO, content, design and...
By 2000, an emerging focus was CRM (customer relationship management) platforms that were web-based, as opposed to software that had to be installed on local servers and computers within a company (“the cloud” is over twenty years old).
Segment Contributed by: Justin Cutroni is a web analytics blogger, speaker, and the Analytics Advocate at Google. This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so...
This chapter gives you the basics on how to create your search engine optimization plans. The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding SEOs, and still proves...
Nearly every business today must decide how much to spend on search engine optimization (SEO). Robust online marketing is imperative for survival in a web-driven world. This isn't an if question. The question every business professional must ask is...
The amendment allows governing bodies to restrict information, including Web content related to suicide, drugs, and child sex abuse without first going to trial. It’s no secret that Google receives thousands of government requests worldwide to...
Or is the search engine caught up in a sticky Web of political dissension? Google has placed itself smack dab in the middle of a geopolitical conflict in its move to change the name of Google.ps from "Palestinian Territories" to "Palestine.
