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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To loosely paraphrase Tara Hunt: you wouldn't ask a stranger to marry you, so why would you ask an influencer to endorse you right off the bat. The leading brands and agencies have understood influence isn't about megaphones and popularity and the...

  2. Link Building, Circa 2008

    Besides, by swapping links with them, you're basically telling the search engines that you endorse their Web site and are in "partnership" with them. For example, my company's SEO blog has categories set up for interactive marketing, SEM/PPC, SEO...

  3. SearchDay | Show Me the Money: Bidding for Profitability

    Would You Endorse this Web Site? The candidate is your Web site, and you need all the support you can muster to get there. Omniture Launches Analytics-Driven Site Search Posted by Kevin Newcomb Sep 15, 2008 Web analytics provider Omniture today...

  4. SearchDay | Would You Endorse this Web Site?

    Would You Endorse this Web Site? Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. The candidate is your Web site, and you need all the support you can...

  5. Would You Endorse this Web Site?

    The candidate is your Web site, and you need all the support you can muster to get there. This is true of Web sites and linking as well. If you're looking to establish a new Web site, these are the connections you turn to first to get the ball...