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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Additional elements worth sharing include staff details, current offers, supported charities, organization memberships and more; once you locate the data, be sure to keep track of it. Oftentimes, this data exists in multiple locations; marketers...

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Brands and agencies should understand that building in the technical elements to ensure that Javascript-heavy sites are indexed and linkable should be considered non-negotiable moving forward and part of the resources scoped in to web design and...

  3. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    A template will likely contain elements that many users had not thought of until they saw them in the template. Web analytics are like footprints in the sand. The implicit fallacy of Web analytics is that the existing website design is somewhat...

  4. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. What it found was that overall, sites did not stack up...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elementsweb pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. With the business model and process elements covered, now is the time plan...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Document key ideas and recommendations for how your insights translate to design elements and experiences. Your web pages are but points along a greater journey for consumers as they determine which products and services best meet their needs.