With the new Content Experiments API, developers can now run tests server-side to test experimentations with different page-dependent elements like a database query. Does your web team use APIs to interact with Google Analytics?
One of the biggest challenges designers face is juggling visual representation, HTML and CSS elements. The Search Engine Watch website is a great example of modern design with creative, yet simple elements, in it's navigation systems – like the NYC...
To appreciate the full impact this “next big thing” is bringing, and even before getting to the core elements that make marketing automation valuable – it’s helpful to understand the relevant business history leading up to it.
It goes beyond just the keywords and looks at all content elements on a page, including what the intent of the page is. BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web page...
Without bogging you down in too much added detail it gets right to the heart of the core elements every good SEO needs to know. Indeed, the book has found a real niche with web firms that need to offer SEO services or those who may not have the...
The full version of Norton's Task Killer automatically scans and removes unused application elements, freeing up memory and speeding up the overall CPU. Android AutoClean is one of my favorites on this list for two reasons: the ability for me to...
These shoppers are most likely your exploratory buyers, with a little extra time, where easy navigation and visual design elements that create a "fun" experience are important. Having fresh web pages with the most up-to-date information is imperative.
In a world of billions of content elements floating around the Internet, search engines seek to discover, identify and validate topic authorities with visibility and trust. Google is the web's most discerning user – Matt Cutts, March 2013: "What...
The time it takes for browsers to render a downloaded page and its elements. Last year, Google published the findings of a study of the speed on the web. This year, Google has updated that study and has determined the web is getting faster.
The two SEO elements to focus on for mobile apps and the app stores are content and links. The title of the app determines the URL and title tag of the web page the app is hosted on. The keyword field influences the search results because there is...
These pieces of your web page have become the standard starting points for conversion testing, but what about the elements on your site that are adversely affecting conversion that you are unaware of?
The basic elements of setting up a test. So you come up with two or three different variations for each of these elements or sections and then your testing platform will put them in a magic blender, shake it up and show the different combinations...
The concept sketch below has the first three elements listed above: Our experience has shown that once we add certain elements to a sketch, the conversation shifts to those items and we lose focus of the interaction.
Remember that when we talk about content, it’s not just the words on the page – it’s all the elements that come together. For each level of web page, create a guideline, listing the primary purpose of the page and the secondary purpose.
Summing it up, next-gen architecture is about three key elements: social media, content, and accessibility. Responsive web design (described above). Google's official policy is that responsive web design is preferred if it's the right solution for...
I’ll be presenting a step-by-step process for planning, setting up, executing, and reporting on Twitter Ad campaigns as well as offer ideas on how you can test specific elements to optimize your budget for lead generation and customer acquisition.
Responsive design is visually very much about whitespace and letting different elements breathe. However, elements that are critical to internal linking and user accessibility from the homepage tend to get pushed down under giant banners.
Multiple Head Elements, Title Tags s important to check the various HTML elements located in the head of the document to make sure they are correctly structured and well-optimized. There are some incredibly important elements and tags present there...
Page Elements Ask yourself these questions to identify page elements you can use to tell your story. What elements (text, graphics, and interaction) are they using? You should know the purpose of your web page, and your web page should either...
These learnings will allow you to better engage with your potential customers, allowing you to more effectively convince them to purchase and remove any elements that were previously hindering the conversion rate.
