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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Document key ideas and recommendations for how your insights translate to design elements and experiences. Your web pages are but points along a greater journey for consumers as they determine which products and services best meet their needs.

  2. 7 Content Marketing Tips to Recover From Google Penguin

    This is what separates a truly successful press release from just another document that gets copied throughout the web, and ignored. Good blogs pull users off of the web and onto your email list. Even though Penguin isn't technically a penalty (it...

  3. Twitter Speak From @ to Z – Terms & Definitions

    This refers to how many letters, spaces, and punctuation are in a tweet (just like you're used to when talking about any type of word document, article, etc. TweetDeck is an application that you can download and use either on your desktop or on the...

  4. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    When an entire document speaks to the characteristics of a jaguar, the algorithms will be able to learn relationships of those characteristics to that cat, and put them to future use. There was a time when web copy written primarily for users or...

  5. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Document data contains the post data Facebook uses to rank results, while the inverted index is more typical of a traditional search index, in that it goes through each post to determine which hypothetical search filters match.

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    An Excel spreadsheet is a great way to document this effort. For the Web Developer Web developers know the inner workings of HTML, CSS, and JavaScript, and how browsers handle those languages. For the Web Designer