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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    In this research the notion of the content stack focuses on the development of a whole new content marketing technology playing field with the creation and optimization of content "feeding the beast. I managed to catch up with Stark at the Adobe...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    And, the hiring practices and employee development processes could be an important way to help balance any bias a company may be experiencing. The topic is once again front and center in the Web marketing industry with research coming from...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Many people mistakenly put their development site up on a server without proper noindex tags or log-in controls and assume that Google can't find the site unless there is a link to it. To entirely prevent a page's contents from being listed in the...

  4. Google Reveals What New & Expectant Parents Search For

    Searches about baby development were 72 percent mobile in Q1 of this year (Google Data). Today's generation of moms and dads are turning to the Web for answers. As search professionals might expect, many people turn to the Web to find out what to...

  5. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Using analytics as a design refinement tool forces a reactive, trial-and-error design and development process that devours time and resources. Web analytics are like footprints in the sand. Once you've bridged those gaps, you'll see even more value...

  6. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    We have seen sites that will launch a new development website that was previously noindexed, and forget to take off the noindex tag," Cutts said. Especially when the web spam team is working on more and more general quality changes, not necessarily...

  7. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Search Engine Watch (SEW) interviewed Stephen Bach (SB), the head of Business Development at NDN. In 2012, NDN acquired Mochila, the web's leading syndication marketplace for text and photo. But digital marketers can be forgiven if they aren't as...