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  1. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    But, most of all, remember, consult your developer and/or development team before assuming a framework can work for you or your business. Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with its...

  2. Top Google Website Optimization Resources

    Maile Ohye, Developer Programs Tech Lead Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization.

  3. Driving Consumer Insights With Mobile Analytics

    All you have to do from there is take the SDK code and plop it into your app when your developer starts making the rest of the code. That's because you basically have to pre-define the events you want to track, which is not always easy ‐ you're...

  4. Google Kicks Ad Blocking Android App Out of Google Play Store

    The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last December Google recategorized Adblock Plus in the Chrome web store and stopped...

  5. Extending Your Google Analytics Functionality With the Application Gallery

    Originally part of the Google Analytics developer platform, the App Gallery has been around almost three years, although most people aren't aware it even exists. Each application must follow both the Google Analytics Terms of Service and an...

  6. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Also, my last post covered how to use the web developer plugin to assist with audits. You can also use the web developer plugin (covered in my last post) to check on-page optimization. Don’t want older pages sitting on the web for anyone to find.

  7. How to Define a Web Analytics Process to Drive Better Insights

    There is an opportunity cost of developer or publisher time and sometimes third-party vendor involvement is required. Customization of data collection code is of paramount importance to web analysts because it constitutes the fundamental building...