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  1. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    The web is the sum of human knowledge and experience. We try to balance what our users search for and what's on web, but not offend users. Welcome to the slippery slope Google and many other search engines must navigate when creating algorithms to...

  2. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    In short, Google is the gateway to the fraction of the web it has managed to index. It is not the gateway to the entire web. Or from the founders of any given web search engine, for that matter. Yet, it represents only a fraction of the entire...

  3. 7 Tips for Landing Page Greatness

    People don’t read on the web. Here are the top seven tips for designing an effective landing page. Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than...

  4. Google+: Apps Support, Sergey Brin's Addiction, Real Names and Identity Provider Accreditation

    Vic Gundotra and Sergey Brin took the stage at Web 2.0 Summit to speak with John Battelle in a candid half-hour interview on all things Google. Gundotra took jabs at Facebook’s Open Graph and privacy/oversharing at Web 2.0 Summit, saying, “There is...

  5. Designing Websites to Increase Traffic and Conversion

    The Awareness Ladder is a simple model that can help you pitch every page on your web site at its target audience with precision. Because it looks at all facets of your web presence from a conversion perspective, from how you organize your web...