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  1. Top Google Website Optimization Resources

    Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. This resource breaks down how Google discovers, crawls, and...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider consultants, contractors, IT developers/support, designers, copywriters, legal reviews, paid spokesperson fees, etc. Search Web Traffic Referrals 4. For each tactic, brainstorm possible implementation outcomes and factors – both good and...

  3. SEO & Website Redesign: Relaunching Without Losing Sleep

    It should go without saying, but SEOs, developers and designers must work together cohesively during the site redesign process. To satisfy both scenarios, your information delivery as the SEO should be to inform designers and developers of the...

  4. Cookie Crunch: Complying with the EU ePrivacy Directive in the UK

    Then on the Thursday before the deadline the ICO announced that explicit consent wasn't necessarily required – so all of the pop-ups, drop downs, overlays and other clever mechanisms web designers and marketers had been working on, trying to walk...

  5. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    Tablet and smartphone advertising creates a whole new area for designers to get creative. In fact according to HopStop CEO Joe Meyer, location-based mobile ads on their app and mobile web are seeing 20 times more click through activity than their...

  6. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    The process of moving from wireframe to design is almost always a team exercise between marketing, designers, and other team members. The most useful feature is the built in panel of potential testers that UserTesting will automatically recruit...